My husband was looking for a digital kitchen scale and I just like to have one available in my kitchen. I like to weigh the food intake for my husband so he will loose weight. Meat is pretty tricky, hubby loves to eat red meat and weighing the meat is really a good idea so I could monitor his meat intake. I was looking with the website here and their New Escali weighing scale listed in their site. It is new in the market and it is affordable. I love digital scales because I feel it is accurate. The style is really cool and you can choose different color that compliment or blend the color of your appliance. I mostly like white because if it is become dirty and it is so easy to see and wipe it right away. This Escali Avia Digital Kitchen Scale is pretty convenient because it reads even into small fractions. Better come and visit here and choose the scale that you like in there.